• Friday, October 16, 2009 Latest Update: 12:09PM

Greentech Solar

First Solar Joins S&P 500

With the company joining the S&P 500 list, it’s hard not to notice that solar is getting downright mainstream.

Solar has officially gone corporate.

First Solar, the rapidly growing solar panel maker, has been placed on the S&P 500.

"First Solar is the first pure-play renewable energy company to be added to the index, which represents a milestone for the solar industry," First Solar said. "The company will be added to the S&P 500 GICS [Global Industry Classification Standard] Electrical Components & Equipment Sub-Industry of the Industrials sector."

Other companies that make renewable energy products like General Electric are already on the list, but it's an achievement nonetheless. The story of the company's rise is one of the great legends of the industry. Founded by in the mid-1980s by experts in tempered glass, First Solar struggled for years to move from the lab phase to broad-based commercialization. Except for John Walton, few investors supported the company. In the late '90s and early 2000s, it began to perfect the formula for cadmium telluride solar cells. Cad tel solar cells aren't nearly as efficient as crystalline silicon cells, but they can cost less to produce.

As sales climbed, First Solar filed for an IPO in November 2006. The stock went out at $20 and hit $200 within a year, a trajectory that compares with Google's first year. The economic calamity, among other factors, caused the stock to drop, but the company has consistently topped revenue and earnings expectations while dropping the average price of its solar panels. It broke the $1 per watt manufacturing cost barrier in 2008. During the second quarter, the cost per watt was down to 87 cents. But good luck figuring out how they do it – the company fiercely guards its secrets. First Solar is working on a way to bring copper indium gallium selenide (CIGS) cells to market.

Last month, it tapped Rob Gillette, who had been working as the CEO of Honeywell's $11 billion aerospace division, to become its new CEO.

Comments [4]

  • StevePluvia 10/16/09 5:20 PM

    FSLR response:  we make 100mw/mo, you make <<ahem>> 1.  nuff said..

    Reply
  • Sean 10/20/09 9:00 AM

    Mark and Steve - You guys are way too funny. The big question is why do people/companies still choose crystalline solar technology, when first solar’s thin film modules are much less expensive (on a per watt basis). At this point, even the most expensive of property/roof space (thin films use more area due to lower efficiency) still doesn’t give crystalline cells a price advantage. I suppose it’s not all about cost.

    Reply
  • ECD Fan 10/20/09 1:35 PM

    Sean:  It is all about SYSTEM costs (not PANEL costs)  per Watt and kWh/KW generated over the expected life of the system.  Have you heard of such a thing called “Balance of System Costs?”  Or you thought that you could just plug your PV panels in the basement and start turning the meter backwards?  Is that what you thought?

    You can start by reading this:  http://www.greentechmedia.com/green-light/post/sunpower-how-important-is-pv-efficiency/

    Reply
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