Greening the Supply Chain

Unlike the environmental movement a generation ago, sustainability today carries a strong connotation of win-win benefits, efficiency, high performance, long-term thinking, and competitive advantage. Leading corporations across all industry sectors are increasingly making sustainability an integral element of their strategy, from product development, to manufacturing and the supply chain, and to marketing and communications despite the current recession. For many companies, sustainability is expanding to supply chain sustainability.

For our new report Greening the Supply Chain: Benchmarking Sustainability Practices and Trends, GTM Research conducted a survey of 74 supply chain executives to build a quantitative picture of current sustainable supply chain practices and plans. We found that despite its growing prominence, sustainability is not yet a core part of most companies' current investments. And it is not a prime driver of their supply chain agendas. Sustainability lies in the middle of the pack of supply chain priorities today, behind cost cutting, but will increase in importance over the next two years.

In this slideshow we present a summary of our findings.